It was Swatch that democratized trendy watches with cool designs. They were, in fact, Graphic design experiment than watchmaking. Less known brand but high on affinity and ardent followers, Alexander Shorokhoff watches has its history and soul, as the company produces unique luxury watches with exceptional design and excellent hand engravings that are inspired by international art and culture. This family operated watch company is located in Alzenau, a small scenic town in Bavaria, Germany being designers muse. Their designs being so unique fascinates, polarize and encourage people to think.
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